Promotional Materials

Why Use Promotional Materials?

Promotional materials, sometimes referred to as “swag,” are logo-printed items that can be used to draw attention to your brand.

The right promotional materials are a powerful tool to help increase interest within your target market. Printed promotional items offer you an excellent way to instill brand recognition, which builds and maintains a presence in your industry.

Though many organizations rely heavily on digital marketing initiatives to draw a new customer base, customers worldwide are still most powerfully drawn to print media efforts. Today, companies who print media to digital marketing initiatives are 400% more effective in their campaigns.¹

Promotional materials have an advantage in their tangibility over digital marketing. People respond well to something they can hold in their hands, something that offers them a sense of permanency and legitimacy.

Though potential customers can click away from a digital ad to a new screen on their computers in an instant, a pen that bears your logo and branding may become a permanent fixture in their home or office, helping to build brand awareness and loyalty.

¹ Source: https://financesonline.com/print-marketing-statistics/