by Howard Owen | Jun 24, 2020 | Marketing Strategy
Are you looking to entice a new lead or land a big client? Today’s marketers know direct mail is an especially persuasive medium. According to 2018 direct mail response statistics, direct mail offered a 9% response rate to house lists and a 4.9% response to prospect...
by Howard Owen | Jun 17, 2020 | custom printing, Marketing, Marketing Strategy
Did you know signage and graphics can actually help your business during Covid-19? Here are some helpful tips. Focus on services that make a difference. If your business has services that will positively impact your clients during coronavirus, you should do...
by Howard Owen | Jun 3, 2020 | Business Strategies, Community, Marketing, Marketing Strategy
It’s a very mixed time in the business world. Business owners are eager to get their doors open again, but of course the goal is to do so in a way that keeps employees and customers safe and healthy. If you and your team were working for home or closed entirely...
by Howard Owen | May 30, 2020 | Marketing
Of all the elements of design, color is probably the most challenging to understand. Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not...
by Howard Owen | May 27, 2020 | Community, Printing
There are many seasons in life. Some are exhilarating, others exhausting. Some bring immense growth, and others deplete you. Just as there are seasons in nature, there is continual change in our daily lives. Many of us were caught off guard by the coronavirus, and our...
